Category: PR and Marketing
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Happy New Year 2015
Read more: Happy New Year 2015Thank you everyone for returning to Anthurian. So far my viewership is up 2,500% from the previous week with a high of 78 (!) views. Oh, I can smell the IPO and book deal now. I guess I can’t go back now though; the haggis is in the fire.
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Marketing Hype vs. Reality: Large Breweries Struggle While Craft Breweries Flourish
Read more: Marketing Hype vs. Reality: Large Breweries Struggle While Craft Breweries FlourishIf you listen to the Big Boys (AB Inbev, MillerCoors, etc.) then the beer industry in America is in trouble. Despite going merger-crazy and leveraging economies-of-scale, macrobreweries in the US (and around the world) are in trouble. For example, Budweiser is having to give away free beer and “freshen” its image while the number of…
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Can PR and Blogging peacefully coexist?
Read more: Can PR and Blogging peacefully coexist?Continuing my “Historical Perspective” series, this article was originally published on August 27, 2003 at a time when more and more PR professionals were starting to take their first steps into the Blogosphere. This was before the Global PR Blogweek and at a time when corporations were starting to realize the potential (for better or…
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Wanna Buy a Web Site? A Primer
Read more: Wanna Buy a Web Site? A PrimerContinuing my “Historical Perspective” series, this article was originally posted on February 10th, 2003. With the benefit of over 7 years of hindsight, I would probably have done a better job explaining things but, for newbies to the Web, I still think this is a valid high-level primer. I received an email from a business…
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The Holistic Web
Read more: The Holistic WebAnother article in my “Historical Perspective” series, this one is from my days working in the PR industry and dates from March 3rd, 2004. Recently I’ve been working on a number of ideas for increasing traffic and popularity for a couple Web sites. Someday, I may finalize these and put them into an easily digestible…