Allison Mack blog (Kodak)

 Allison's Blog
Site: Allison’s Blog
Client: Kodak
URL: www.thewb.com/allisonsblog (retired)
Objectives:
  • Promote use of Kodak Plus Digital 35mm One-Time-Use Camera to teens and tweens through viral-type campaign and Web site
  • Ensure that client messaging remains focus of site, despite site being sub-section of non-client partner Web site (The WB)
  • Consult account team and client on site functionality, content, and general information architecure
Technologies:

N/A — Sitemap and Wireframe documents created using Microsoft Visio 2000

Summary:

As a blogger, personal experience and expertise was called upon in order to ensure site would speak to target audience while maintaining necessary elements of integrity. Worked with account team and client in order to brand site and promote Kodak Plus Digital 35mm One-Time-Use Camera in a way that would not alienate teens and tweens, nor set up Kodak and the WB in a position where purpose of blog/Web site would be jeopardized due to lack of clarity in messaging and purpose (re: Raging Cow debacle).

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